Students enrolled in this program will acquire an understanding of the methods involved in marketing fashion products and specific brands.

Program Components

Module 1: Methods and Varieties of Communication
Credit Hours: 3.0 Contact Hours: 45

An introduction to the world of communication in the fashion sector. Emphasis will be placed on specific communication strategies. All forms of mass media in the fashion sector will be analyzed.

Module 2: The Fashion Market
Credit Hours: 3.0 Contact Hours: 45

A detailed study of the mechanisms of the Fashion System, as well as an introduction to the fashion market, the instruments used to analyze it, and the research methods behind it.

Module 3: Fashion Products
Credit Hours: 3.0 Contact Hours: 45

The fashion product: from the concept to the realization of a collection and the strategies used to market a given brand.

Module 4: Marketing and Research
Credit Hours: 3.0 Contact Hours: 45

An analysis of the key elements of fashion marketing. Identification of the presentation of a given brand. Research methods behind the marketing process.

The 5th module of the semester program is the language course to be chosen, according to the admission requirement, between Italian 101 or Italian 102.

ITALIAN 101 LANGUAGE COURSE
Beginner/Elementary Level Course program

Objectives

After a 45 hours Italian language course students should be able to express themselves in the present and past tense, ask and answer questions about daily life, follow a simple conversation in common situations (in a train, in a café, in a shop, etc.), describe persons and places.

Methodology

In the direct method, the grammar and texts progress in such a way that the teacher can carry out his or her didactic approach directly in Italian, certain of being understood without the aid of translation. The course proceed through mostly communication activities, with conceptual and functional elements of the language gradually introduced. The themes used in the excerpts and reading are always selected in order to support and reflect the gradual learning of the morphosyntactic forms and structures.

Grammatical points covered

The verb to be (essere), this (questo), definite articles, there is and there are (c’è, ci sono)
The verb to have (avere), plural nouns and adjectives, the indefinite article
Regular present tense
Irregular present tense
Demonstrative pronouns and adjectives, comparative, buono, bello, invariable plurals
Simple prepositions
Present perfect (passato prossimo)
Interrogative, ci, superlatives, adverbs of quantity
Reflexive verbs in the present, progressive form
Conversation activities

Situations:
a) Greetings, introductions and identifying oneself
b) Description of common objects and places
c) Explanation of one’s profession, scholastic status, names of the main professions and trades
d) Dialogues and vocabulary relating to cafés and restaurants
e) Description of people and physical features
f) Dialogues and vocabulary relating to markets
g) Vocabulary relating to clothing
h) Street directions, describing the city
Listening comprehension, dictation, summarizing stories

ITALIAN 102 – LANGUAGE COURSE
ADMISSION REQUIREMENT: ITALIAN 101
Intermediate Level Course program

Objectives

After a 45 hours Italian language course students should be capable of using the main grammatical structures, the future tense, the imperfect tense, reflexive and passive forms. The students should be more accurate in the construction of sentences, able to use direct and indirect object pronouns, relative pronouns, impersonal forms … They are therefore able to conduct a conversation on common topics from everyday life (food, travel, sports, etc.) as well as confront more general topics, such as comparing the situation of employment, of education, of study, etc., in Italy with that of their own country.

Methodology

In the direct method, the grammar and texts progress in such a way that the teacher can carry out his or her didactic approach directly in Italian, certain of being understood without the aid of translation. The course proceed through mostly communication activities, with conceptual and functional elements of the language gradually introduced. The themes used in the excerpts and reading are always selected in order to support and reflect the gradual learning of the morphosyntactic forms and structures.

Grammatical points covered
Imperatives, irregular plurals
Simple future tense
Reflexive constructions
Relative pronouns with who (chi)
Imperfect indicative tense
Impersonal si, forms of courtesy, comparatives
Passive constructions
Partitive pronoun ne
Prepositions
Conversation activities

Situations:
a) Arrival in Italy
b) Hobbies and sports
c) Describing everyday activities
d) Trades and professions
e) Trips, vacations, visits
f) Italian cooking
g) Education in Italy
h) Shopping

Excerpts from newspapers and magazines, listening compehension, summarizing stories,dictation.