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Graphic Design - Bachelor of Arts
NABA’s Graphic Design and Art Direction BA will introduce the students to the world of graphics and communication, helping them o develop a more accurate sensibility towards the use of images to express an idea. Students will be taught how to use the most sophisticated software, but traditional drawing and theoretical lessons/lectures will also represent an essential knowledge to be acquired during the program. For those with a higher interest in communication, the art direction branch of the program will suit your needs, as advertising involves many different academic subjects and specific creating techniques
UNDERGRADUATE COURSES SUBJECTS
Within the area of Undergraduate courses the different subjects are divided into foundation subjects (B), specific subjects (C) and related subjects (A), according to the Ministry’s guidelines. A further classification has been introduced by NABA and it comprises a segmentation of subjects according to the school they refer to. The specific subjects of each School (CS) offer the theoretical-methodological basis of the educational program, while the Interschool subjects, divided into Interschool methodological subjects (CPI) and Interschool theoretical subjects (CTI), represent an area that allows to provide students with a common and interdisciplinary base. The subjects of "Project Methodology" and "Techniques, Material and Tools" are articulated in modules through which students can acquire a wide range of competencies.
CSAV VISUAL ART SUBJECTS
CSD DESIGN SUBJECTS
CSF FASHION AND TEXTILE DESIGN SUBJECTS
CSGD GRAPHIC DESIGN AND ART DIRECTION SUBJECTS
CSM MEDIA DESIGN SUBJECTS
CSS THEATRE DESIGN SUBJECTS
CTI INTERSCHOOL THEORETICAL SUBJECTS
CPI INTERSCHOOL PROJECT AND TECHNICAL SUBJECTS
CREATIVE WRITING
The course, starting from texts written by real masters of modern literarure (Kafka, Proust, Joyce, Montale), commented in a critical way, explains to students the various styles and personal writing of such writers. The objective is to stimulate a vital sensitivity for the creative expression and communication.
GRAPHIC & ART PM I (PROJECT METHODOLOGY)
Basic Design: it introduces students to the elements of visual production (perceptive, compositive and geometrical-intuitive). Corporate Identity: it deals with the integrated planning, articulated in the different phases occurring in the construction of the company image (Press, TV, Radio, billboards). Strategy: it deepens the method of the creative process (data collection, brain-storming, positioning map, choice and analysis of concepts and copy strategy) and trains students to elaborate a press campaign through the visual and textual language. Art and Copy: it deepens the theme of the idea as a central and crucial element of communication.
GRAPHIC & ART PM II
Editorial Graphic: it deals with the graphic design of books and magazines providing technical and methodological competencies of research and production. Multilayer Editing: it introduces students to the theoretical and practical modalities of the "deconstructed" graphic and of the non-conventional publishing, developing the interaction potentials of the icons and fonts of the page according to the modes of digital programs. Art & Copy: it leads students to confront themselves with the times and modes of the professional work through the development of creative projects on various products, different in commercial sector and reference target.
GRAPHIC & ART PM III
Art & Copy: it consolidates the global approach to the project in all the working steps: from the thought to the production of the idea through the creative solution, working for real clients, up to the elaboration of a final proposal considering all aspects (lay-out, contents, adaptation to various media and possible production). NABA Lab: it represents a space where students can face the methodology of the graphic and communication project, operating and intervening in all its steps in a team as if they were an agency or a professional studio.
GRAPHIC & ART TMT I (TECHNIQUES MATERIALS AND TOOLS)
Photoshop and Illustrator: they offer the theoretical- practical basic notions of digital drawing, graphic representation-re-elaboration and vector graphic design. Xpress: here lessons get more advanced, explaining the tools of the software and how to apply them following editorial graphic rules according to precise requests of visual impact and execution. In Design: it provides the theoretical and practical knowledge for the use of the software in all its potentials, so that students can use the tools connected with it in a productive and effective way. Graphic and Printing Techniques: students will acquire the technical basic notions of the printing process for each type of press-related work.
GRAPHIC & ART TMT II
Web Publishing Environment: it provides the technical and cultural elements needed to deal with the development of a web site. Flash Base: it explains the use of the software Macromedia Flash MX, dealing with a variety of techniques related to graphic animation and considering the entire development cycle: collection of materials, execution, embellishment of the result produced.
GRAPHIC & ART TMT III
Web Publishing Advanced: it goes deeper into the technical and project elements needed for the development of web sites. Flash Base: it improves the use of the software Macromedia Flash MX, developing the main techniques needed to create web sites of small/medium dimensions. Attention is paid also to the planning and inserting of commercial banners within web HTML pages.
HISTORY OF GRAPHICS AND ADVERTISING
Graphics and advertising, although they are perceived as "young" techniques, have a long and important history, which this course wants to emphasise by underlining the movements and personalities that brought to important innovations in the way of communicating. Through an analytical approach of the history of Graphics and Advertising, which links the economical, social and cultural aspects with those of visual communication, the course provides the competencies to practise the profession in a conscious and responsible way.
LAYOUT
The course takes place contemporarily to the course of drawing, whose main themes are repeated and analysed from the point of view of advertising communication. It analysis the aesthetical conventions of drawing in the advertising field trying to enrich them by widenening the languages of drawn communication with new styles and methodologies. Students will acquire the drawing tools in the creative and project phase.
LETTERING
Objective of the course is to transfer the basic elements of the lettering culture, needed for a professional approach to visual communication, through an analysis of the history and of the evolution of fonts, from Gutenberg’s invention to grafitism up to an experimentation of their application in various communicative contexts.
NABA’s Graphic Design and Art Direction BA will introduce the students to the world of graphics and communication, helping them o develop a more accurate sensibility towards the use of images to express an idea. Students will be taught how to use the most sophisticated software, but traditional drawing and theoretical lessons/lectures will also represent an essential knowledge to be acquired during the program. For those with a higher interest in communication, the art direction branch of the program will suit your needs, as advertising involves many different academic subjects and specific creating techniques
UNDERGRADUATE COURSES SUBJECTS
Within the area of Undergraduate courses the different subjects are divided into foundation subjects (B), specific subjects (C) and related subjects (A), according to the Ministry’s guidelines. A further classification has been introduced by NABA and it comprises a segmentation of subjects according to the school they refer to. The specific subjects of each School (CS) offer the theoretical-methodological basis of the educational program, while the Interschool subjects, divided into Interschool methodological subjects (CPI) and Interschool theoretical subjects (CTI), represent an area that allows to provide students with a common and interdisciplinary base. The subjects of "Project Methodology" and "Techniques, Material and Tools" are articulated in modules through which students can acquire a wide range of competencies.
CSAV VISUAL ART SUBJECTS
CSD DESIGN SUBJECTS
CSF FASHION AND TEXTILE DESIGN SUBJECTS
CSGD GRAPHIC DESIGN AND ART DIRECTION SUBJECTS
CSM MEDIA DESIGN SUBJECTS
CSS THEATRE DESIGN SUBJECTS
CTI INTERSCHOOL THEORETICAL SUBJECTS
CPI INTERSCHOOL PROJECT AND TECHNICAL SUBJECTS
CREATIVE WRITING
The course, starting from texts written by real masters of modern literarure (Kafka, Proust, Joyce, Montale), commented in a critical way, explains to students the various styles and personal writing of such writers. The objective is to stimulate a vital sensitivity for the creative expression and communication.
GRAPHIC & ART PM I (PROJECT METHODOLOGY)
Basic Design: it introduces students to the elements of visual production (perceptive, compositive and geometrical-intuitive). Corporate Identity: it deals with the integrated planning, articulated in the different phases occurring in the construction of the company image (Press, TV, Radio, billboards). Strategy: it deepens the method of the creative process (data collection, brain-storming, positioning map, choice and analysis of concepts and copy strategy) and trains students to elaborate a press campaign through the visual and textual language. Art and Copy: it deepens the theme of the idea as a central and crucial element of communication.
GRAPHIC & ART PM II
Editorial Graphic: it deals with the graphic design of books and magazines providing technical and methodological competencies of research and production. Multilayer Editing: it introduces students to the theoretical and practical modalities of the "deconstructed" graphic and of the non-conventional publishing, developing the interaction potentials of the icons and fonts of the page according to the modes of digital programs. Art & Copy: it leads students to confront themselves with the times and modes of the professional work through the development of creative projects on various products, different in commercial sector and reference target.
GRAPHIC & ART PM III
Art & Copy: it consolidates the global approach to the project in all the working steps: from the thought to the production of the idea through the creative solution, working for real clients, up to the elaboration of a final proposal considering all aspects (lay-out, contents, adaptation to various media and possible production). NABA Lab: it represents a space where students can face the methodology of the graphic and communication project, operating and intervening in all its steps in a team as if they were an agency or a professional studio.
GRAPHIC & ART TMT I (TECHNIQUES MATERIALS AND TOOLS)
Photoshop and Illustrator: they offer the theoretical- practical basic notions of digital drawing, graphic representation-re-elaboration and vector graphic design. Xpress: here lessons get more advanced, explaining the tools of the software and how to apply them following editorial graphic rules according to precise requests of visual impact and execution. In Design: it provides the theoretical and practical knowledge for the use of the software in all its potentials, so that students can use the tools connected with it in a productive and effective way. Graphic and Printing Techniques: students will acquire the technical basic notions of the printing process for each type of press-related work.
GRAPHIC & ART TMT II
Web Publishing Environment: it provides the technical and cultural elements needed to deal with the development of a web site. Flash Base: it explains the use of the software Macromedia Flash MX, dealing with a variety of techniques related to graphic animation and considering the entire development cycle: collection of materials, execution, embellishment of the result produced.
GRAPHIC & ART TMT III
Web Publishing Advanced: it goes deeper into the technical and project elements needed for the development of web sites. Flash Base: it improves the use of the software Macromedia Flash MX, developing the main techniques needed to create web sites of small/medium dimensions. Attention is paid also to the planning and inserting of commercial banners within web HTML pages.
HISTORY OF GRAPHICS AND ADVERTISING
Graphics and advertising, although they are perceived as "young" techniques, have a long and important history, which this course wants to emphasise by underlining the movements and personalities that brought to important innovations in the way of communicating. Through an analytical approach of the history of Graphics and Advertising, which links the economical, social and cultural aspects with those of visual communication, the course provides the competencies to practise the profession in a conscious and responsible way.
LAYOUT
The course takes place contemporarily to the course of drawing, whose main themes are repeated and analysed from the point of view of advertising communication. It analysis the aesthetical conventions of drawing in the advertising field trying to enrich them by widenening the languages of drawn communication with new styles and methodologies. Students will acquire the drawing tools in the creative and project phase.
LETTERING
Objective of the course is to transfer the basic elements of the lettering culture, needed for a professional approach to visual communication, through an analysis of the history and of the evolution of fonts, from Gutenberg’s invention to grafitism up to an experimentation of their application in various communicative contexts.
