The Three-year BA Program in Graphic Design and Art Direction prepares the next generation of professionals to respond to the new requirements emerging in the complex world of communication. They’ll be able to master advanced technical and strategic skills, and methods to research and analyze the several languages of contemporary visual culture.
The program intends to promote a vast and articulated knowledge, a set of methodological, technical and cultural skills that will enable students to face graphic design and advertising projects with different targets in a multimedia communication environment. The educational path aims at preparing a new communicator, capable of understanding and managing design complexity; he’ll be able to interact with a team of professionals in a coherent way along a path that goes from the creative process up to its correct application, both on traditional and new media.
The Three-year BA program responds to the increasing need for professionals capable of thinking about the project and translating it into the different languages of contemporary communication by using a range of different techniques: from traditional graphic techniques to 3D design softwares for structural product design and packaging; from web design up to the management of multimedia programs, film and tv commercials, guerrilla marketing and ambient advertising interventions.
During the third year of the program students can choose between two specialization paths:
- Graphic and Brand Design
- Multimedia Advertising
Enjoy the interview with some students of the BA in Graphic Design e Art Direction
Karin Nurnberg, Ecuador