The program helps students develop their ability to understand and interpret design briefs through research methodologies and analysis of concepts; students improve their visualization skills aimed at developing design, integrated communication, brand identity, and advertising communication projects. The program also provides extensive web design, motion graphics, and 3D skills. An understanding of the languages of contemporary visual culture (with special emphasis on photography, cinema, TV, graphic design, and advertising) as well as notions in the field of semiotics and theory of communication support the development of adequate analysis and reinterpretation skills of the various forms and multiple contexts of communication. Students can choose between two different specializations: one aims at investigating how to develop brand identity, structural design, and packaging projects; the second one aims at providing focused skills to develop multimedia advertising communication projects.
Projects and Activities
The cross-disciplinary nature and the applicability of Graphic Design and Art Direction skills to different communication products enable frequent collaboration activities with external partners belonging to the profit and non-profit sectors. Among the design experiences dedicated to business communication it is worth mentioning: the project for a series of institutional posters to communicate the corporate image of Pago (leading producer of fruit juices); the design of the corporate identity for the H2C Hotel chain; the analysis of new concepts proposed by Ferrero for Nutella. Other meaningful collaboration activities have been carried out with ATM (Milan Public Transportation Company), for which advertising campaigns to promote the use of public transportation have been designed, and with Total
Specializations
Graphic and Brand Design
Multimedia Advertising
Some works of the students